Mobile App Marketing


Don’t end up being a needle in the haystack. Market and get your app discovered!

To create a profitable business out of the mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively. As we know in the end all business operations can be reduced to three words – Product, People and “PROFIT”

Let us have a look on the mobile app market statistics now days:

How many people use mobile apps?

Before we even consider the design aspects of your app, Radicallabs starts off with an in-depth consultation. We focus on three prime parameters that will frame your business model. These are:

  • 1.2 billion People at the end of 2012
  • Forecast to grow at a 29.8 percent each year
  • 4.4 billion Users by the end of 2017
  • Much of the above growth will come from Asia
  • How many mobile apps are there in market?

  • In October 2013 Mr. Tim Cook announced that Apple has crossed 1 million app in App Store
  • In July 2013 Google announced that the Google Play store had more than one million apps in its app store
  • How many apps are downloaded each year?

  • Forecasts: 82 billion apps will be downloaded worldwide in 2013
  • And by 2017 there will be more than 200 billion downloads per year
  • How much revenue do/will mobile apps generate?

  • Full-year app revenues of $12 billion in 2012
  • Forecasted to grow to $20.4 billion in 2013
  • Forecasted to grow to $63.5 billion in 2017
  • How do you make money from mobile apps?

  • In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.
  • By 2016 there will be 309.6 billion app downloads, but 93 percent will be free
  • By 2016 there will be 309.6 billion app downloads, but 93 percent will be free
  • The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.